About Me
I build aligned teams, systems, and products for the next leap in AI.
Elegance is simplicity on the far side of complexity – Matthew May
With a background spanning AI-centric product strategy, systems thinking, and organizational leadership, I translate vision into operational advantage.
I focus on accelerating ventures, cultures, and products that amplify human and collective intelligence – from prototypes to scalable intelligence platforms.
Network Intelligence: Aviri
I get by with a little help from my friends – The Beatles
In 2000 I co-founded Aviri to pioneer trust-based social networks — scaling authentic collaboration long before today’s AI-native collective intelligence systems.
Aviri was the first to treat personal networks as infrastructure for decision-making, creating a foundation for decentralized alignment and action.
AI-Enabled Discovery: Anytune
The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes – Marcel Proust
In 1997, I built Anytune — the first music distribution platform to combine collaborative filtering with expert-guided curation, anticipating the recommendation era by over a decade.
The music DNA underpinning our Genre Browser's smart playback and personalized listening through both social and signal-based learning — pioneering the architecture behind today’s streaming intelligence.
AI Market Intelligence: Mota
Power is not revealed by striking hard or often, but by striking true – Balzac
In 2005, I architected a predictive pricing engine for the used car market, transforming noisy transactional data into real-time, AI-driven market insights.
Mota’s platform processed over 600,000 online sales records to forecast resale prices within 5% accuracy — an early proof of AI’s value in operational forecasting, predating today’s big data pipelines and predictive analytics norms.
Signal Amplification: Chooser
None of us is as smart as all of us – Ken Blanchard
In 2008, I built Chooser to solve the rising problem of content overload — applying crowdsourcing mechanics to intelligently elevate the most compelling user-generated media.
Chooser introduced a new paradigm for aesthetic curation at scale, blending early AI heuristics with human preference signals to amplify cultural signal over noise.
Product/Market Systems: Jumpstart
The only thing that matters is getting to product/market fit – Marc Andreessen
I created Jumpstart in 2008 as a tool to put the business team in the driver’s seat — bridging agile execution with real-time market feedback to accelerate product/market fit.
Designed to empower business teams and improve development velocity, Jumpstart translated years of fast-cycle product leadership into a system for market-aligned software delivery.

Other Sites
- socialpl.us+ – my strategy & product lab
- LinkedIn – my business network
- – I live in Venice, CA
Human-Aligned Advertising: OneDegree
Can you see the real me? – The Who
In 2013, a deceptively simple question — "Why doesn’t the internet know me?" — inspired a new model for digital attention, agency, and discovery.
OneDegree reimagined digital advertising around individual intent and consent, developing AI-powered media systems that aligned intelligent discovery and personalization with human values — not just metrics.
AI Audience Intelligence: Honk
If you know something important, the way to get power is by sharing it. – Joseph Badaracco
In 2008, I co-founded Honk to decode and activate audience intent for the auto industry — ahead of the curve in AI-powered audience segmentation.
Honk's intelligent recommendation engine paired demographic and behavioral signals with crowdsourced owner reviews to guide high-intent users to the best vehicles — pioneering early audience modeling techniques that now power modern marketing and product recommendation platforms.
Media Intelligence: Panjea
Everyone will be famous for 15 minutes – Andy Warhol
In 2006, I led the Panjea Player initiative to aggregate and curate video content across fragmented platforms — empowering early creators to cut through noise with intelligent, user-driven curation.
Panjea helped define today’s viral media workflows, pioneering the shift from content creation to content intelligence during the peak of MySpace-era distribution.
Distributed Media: BYOBroadcast
The greater the diversity, the greater the perfection – Thomas Berry
In 1999, I helped shape the strategy and led zero-to-one product execution for BYOBroadcast, an early internet audio streaming platform.
Years ahead of the podcasting boom, BYOBroadcast enabled user-generated broadcasting at global scale — pioneering the infrastructure and engagement patterns of modern livestreaming platforms.
Awards / Education
- 2007 DEMO Conference DEMOgod Award Winner – Panjea
- 2007 MIT Technology Review Young Innovators Under 35 Nominee
- 1995 MIT Media Lab BS/MEng Computer Science – completed in 4 years